Do one thing well
We make drying coats for dogs. That’s it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselves we can be good at everything. No trying to conquer the whole world. So, each day, we come in and think about how to make the best drying coats for dogs in the world. We use the best quality fabrics. We test the absorbency, waterproofing and breathability. We fit our designs on every dog we meet. We find dogs who have never worn any kind of coat and make sure they happy wearing it. We take videos, lots of videos, so everyone on the team can see how naturally each dog moves as they wear it.
There is a great deal of satisfaction to be gained from designing something well, with such a superior fit that you know dogs of all shapes and sizes will be comfortable wearing it as they dry. It’s doubly satisfying to think this means more dogs will have more opportunity to play naturally outdoors because drying them off afterwards is so much easier. It makes the hard work and the obsessing over each and every detail worth all the effort. That’s our reward. That’s why we stick to just making drying coats for dogs. Yep, we just make drying coats for dogs. That’s all.